Hello, olá—about Wilson Gheur

I’m a graphic and interactive designer deeply connected to all things creative. From concert posters to websites, from books to complex interactive projects, I’ve spent my career merging my love for art, history, and technology into professional designs.

Respect for the Masters, Focus on Innovation
My design vision is shaped by the world evolving around me and how I interact with my time. But it’s also marked by those personal moments of inspiration that define a designer. Toulouse Lautrec’s evocative posters, the daring aesthetics of 24 Hours of Le Mans and F1 cars from the seventies, and Saul Bass’s masterful storytelling have all left an indelible mark on me. I draw from the cinematic depth of Bergman, Kurosawa, and Tarkovsky, as well as Herb Lubalin’s innovative typography and Moebius’s boundless imagination. From Pop Art to the everyday simplicity of road signs, and from the precision of Swiss Graphic Design to the rebellious energy of David Carson, Vaughan Oliver, and Chris Ashworth, I see design as an ever-evolving conversation. These influences aren’t just guides; they challenge me daily to question, explore, and refine what design can be.

But I'm always on the hunt for what's next. When used right, technology can expand the limits of creativity. This belief led me to graduate in Interactive Design at the Academy of Art University, in San Francisco, CA, and fully embrace the digital world at the start of my career. In recent years, I’ve been avidly exploring the intersection of AI and design—not just to stay current and relevant but to forge my way forward toward the future of design.


Designer, Surfer, and Environmental Advocate
When I’m not immersed in design, you’ll often find me heading to the coast to catch some waves or exploring new surroundings, whether it’s the natural landscape or hidden corners of the city. This is where and when I put it all together—for me, it's a crucial, unavoidable part of the creative process. I've always felt a deep connection to the environment, and it's a theme that often finds its way into my work. Whether through sustainable design practices or advocating for remote work to reduce our carbon footprints, I'm focused on making a positive impact.

A New Studio and the Future
After over twenty years in San Francisco, leading design projects for some of Silicon Valley’s most prominent players, I’m starting a new design studio, Studio Alto da Glória. This studio will be a hub for modern design and a fluid, evolving space where creativity and technology converge, bridging San Francisco and Curitiba—considered the most innovative city in Brazil—and bringing together like-minded creatives connected to design and innovation.

I'd love to connect with others who are on the same path. Whether you're a fellow designer, a potential collaborator, or someone who appreciates good design, I'm always up for a chat. Let's create.

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